BARRY CALLEBAUT OPENS CHOCOLATE ACADEMY CENTER DUBAI AT THE FOOT OF BURJ KHALIFA

BARRY CALLEBAUT OPENS CHOCOLATE ACADEMY CENTER DUBAI AT THE FOOT OF BURJ KHALIFA

The Barry Callebaut Group, the world’s leading
manufacturer of high-quality chocolate and cocoa products, just inaugurated its relocated
CHOCOLATE ACADEMYTM Center Dubai, which is now at the foot of the Burj Khalifa, one of the
world’s most iconic landmarks. This new location and facility serves as a creative platform where
chefs and artisans can showcase and develop their talent and skills. As CHOCOLATE ACADEMYTM
Center Dubai is part of the wider CHOCOLATE ACADEMYTM Center network with 24 academies
across the globe, it will be the premier platform for bringing renowned chefs to Dubai to inspire,
train and advise local artisans.
With a team of dedicated chefs, CHOCOLATE ACADEMYTM Center Dubai plays an important role in
inspiring and educating the chocolate industry and introducing new techniques to artisans, pastry
chefs, confectioners, bakers and caterers. The CHOCOLATE ACADEMYTM Center Dubai also plays an
important role in driving innovation as consumption patterns shift towards premiumization and
new concepts in terms of design, color and flavors. Courses and events with physical attendance
will resume as of October 21, 2021.

Amine Mebrouki, General Manager Middle East & North Africa, said: “The chocolate market is
recovering in the Middle East region. The CHOCOLATE ACADEMY Center Dubai supports local
businesses in finding the right chocolate solutions to help them win in the market. From
empowering women and young talents, to supporting new concepts: The CHOCOLATE ACADEMY
Center Dubai is the place to be in the Middle East region for everything related to chocolate.”
Rogier van Sligter, President EMEA (Europe, Middle East, Africa), added: “This is an important
moment for Barry Callebaut’s presence in the Middle East region. The relocated CHOCOLATE
ACADEMY Center Dubai will strengthen the collaboration with our customers in the growing
Middle East region, helping them to develop their own profile in terms of taste and flavor.
Initiatives like this help to grow the Gourmet business in the Eastern part of our EMEA Region.”

Source: barry-callebaut.com