Office Address:

No. F 7/10, Ashongman Estates.
Accra, Ghana

Email Address: [email protected]

Tel: +233 243 512 492


May 27, 2024

Ghana Chocolate Hub

…bringing you the updates on Ghana's cocoa value addition industry



Before Chocolatier Phillip Ashley   Rix was curating dining experiences for the James Beard House in New York, designing 23-karat gold chocolates for Hollywood’s elite at award shows like the Oscars, or competing as a finalist on The Food Network’s Chopped Sweets, he was a corporate marketing and sales manager for the likes of Apple and FedEx, dreaming of his own business.  

“I always knew I wanted to get into the consumer-packaged goods world, and I knew I wanted to move into the food world as a chef,” Rix says. “And then it just kind of struck me to put the two things together.” 

After spending two years teaching himself everything he could about food, ingredients, cooking methods, and chocolate, Rix opened Phillip Ashley Chocolates in 2012 with the intention to “design and develop the finest, most unique chocolate experience.”

Rix’s first unique chocolate, the Mama Jean, honors his grandmother by replicating her sweet potato pie. “There’s no artificial flat grain,” Rix says. “We take actual sweet potato and transform it into a milk chocolate ganache.”

Another chocolate experience is the Savoy, which is all about white chocolate paired with bleu cheese. “French blue is so different,” Rix says of his most requested bonbon. “You have to make two things that taste great by themselves taste great together as well. It’s always the one that catches people off guard, but oftentimes it’s the one that makes them fall in love with what we do.”

“We’re not just throwing things in chocolate just for the sake of it,” Rix adds. “We’re telling you a story with it.” He believes every one of his innovative creations should tell a story, with three layers of flavor as a paradigm for the beginning, middle, and end. “A story in a few bites,” Rix says.

The seeds of his ethos were formed at the mall, where chocolate stores and movie theaters held dominion for young Rix. “From a storytelling aspect, chocolate is the ultimate ink because I never run out of stories to tell,” Rix says. “We’re constantly developing and designing new chocolates, because we’re always encountering new people, going to new places, having new experiences. There’s always something different and new to create.”

The Bluff City bonbon tells its story of Memphis in three bites, each consisting of dark chocolate, bourbon molasses, and barbeque sauce. “It represents where I’m from,” Rix says. “It’s about Memphis, which is known for its barbeque. But also, what we are attempting to do with each and every chocolate is to convey something.” 

Other sweet and savory stories in the Taste of Memphis gift box include The Four Way (collards and cornbread), Da Grizzness (maple bacon and pecan praline), and Wiseacre (milk coffee, stout beer, and caramel).

As for favorites, Rix says, “The next one I’m making.”


Year-round offerings include the Signature Collection, Taste of Memphis, and the ever-popular turtles. The sold-out Taste of America, which includes custom flavor profiles for all 50 states, such as cherries jubilee for Michigan, mesquite for Arizona, soy sauce caramel for Nevada, and watermelon molasses for Arkansas, will be reissued for the holidays.

Upcoming selections include a saffron milk chocolate bonbon, a banana and Madeira molasses, a corn flakes and cayenne chocolate, and a Hawaiian turtle made from macadamia nuts with pineapple-infused caramel. 


Signature chocolates start at US$39 for a six-piece box and top out at US$169 for the customizable 48-piece box. The 12-piece Taste of Memphis is US$49 and the 50-piece Taste of America will be US$178. Turtles are US$15 each—they’re huge—and are available in dark chocolate cashew, milk chocolate pecan, and blond chocolate whisky pecan.  


The newly formed Phillip Ashley Foundation raises money to support entrepreneurs and founders of color that work in consumer-packaged goods. At St. Jude’s Children’s Research Hospital, Rix has designed chocolates to help raise money. “We’re doing those things through the foundation to bring awareness to children’s healthcare, but particularly those that are disadvantaged, oftentimes Black and brown folks.”

Rix says sustainability, as it pertains to sourcing ingredients, is the driving force behind Phillip Ashley Chocolates. “Where are we getting our cream, and what’s the husbandry of the cows that produce the cream? Are they grass fed? Are they kept in open range or are they locked up in cages?” 

A trip to Ghana and Cote d’Ivoire is in the works, with the idea to offer fair market value to the farms that they will be sourcing their cacao beans from.

“It takes effort in some ways to do good,” Rix says. “It’s just what we do.”


“Be that name and chocolate that you refer to when you want something that’s just dope and next-level and unlike anything else, and that perfect gift, you know, ‘Hey, you got to go get those Phillip Ashley chocolates,’ or that kind of thing,” Rix says. “A household name as it pertains to a luxury good or a luxury chocolate.”


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